Mike Boysen - Practical Jobs-to-be-Done

Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done.

JTBD Modeling

JTBD Framework: A dispatcher coordinating part delivery for a field service appointment

JTBD Framework: 20 Contexts Related to Installing or Setting up a New Product

The Universal Job of Obtaining Product Support

JTBD Research: Optimizing Milk Production

JTBD of Growing a Crop of Corn

Bosch Circular Saw Case Study Revisited: An AI-Powered JTBD Research Experiment

Customer Needs Catalog - Monitoring Health Status

Recovering from an illness or injury

Making an online purchase

Capability Modeling