The Universal Job of Obtaining Product Support

The first book I read on Jobs-to-be-Done highlighted a number of Universal Job Maps to explain the concept using what most of you call Customer Journeys. These are different though, because journeys are so low-fidelity, and backward looking, that they are just about useless. In fact, this would probably be a single step in the journey, much like you see in LBGUPS.

In this research catalog, you'll find a generated solution to old-fashioned qualitative research. It goes deep. There are no moments of truth there are only facts surrounding how a customer might rate their success in getting the job done, or a step, or even achieving a single outcome. This level of depth allows us to understand groups of end users who struggle differently based on context, or circumstances.

The catalog is free, but you will be asked for your email address, which will put you on my newsletter list. You may opt out at any time.